This project is a re-design of the menu for Brickway on Wickenden, a brunch place in Providence. Their current menu resembles a website from before I was born, so I knew I wanted to make them something new, fun and unique.
To do this, I created a logo that resembles a fried egg and incorporated the colors of the logo into a clean and minimal menu. I used that orange color to highlight important sub-headings or icons that needed to stand out, like an exclamation mark next to an allergy warning, or a line that advertises sides that come with the meal you’re buying. I felt that little decisions like this make the menu less boring and helped to build strong hierarchy. I also used these highlights on the back and front covers to convey that this menu is breakfast only, and show you what kind of online order options are offered at Brickway on Wickenden. With a logo on the back to fill space, I was confident in this layout being the one to use.
Once I finished these 4 columns, I was looking for a way to make the menu itself unique and engaging, since the overall design of it was minimal. By splitting the menu into 4 columns, I could fold in the two columns on the side to form a cover for the entire menu while staying on just one sheet of paper. This is something I’ve never done or seen before, so I thought it would be a fun challenge to work on.
At the end, these choices definitely did their job as far as engagement and individuality, and the drink menu paired with it, in the same style, was a nice addition to make sure all of the items on the menu were present.
