This was a personal project inspired by my trip to Colorado years ago and my little bit of love for post card design. By using free use sources or pictures from my dad, uncle and other family members, I was able to create some visually striking graphics on the front of the postcards.
From the jump, I knew I wanted the postcards to focus on the colors and shadows of each image. Colorado is a very vibrant and diverse landscape, so that would be a great goal to focus on.
For the 4 designs, I wanted to make them in pairs. To do this, I began with the back of the postcard, where all the information will go. I went very minimal, with lots of white space, because I wanted something clean and simple. The writing should be the focus, in my opinion. To make it not boring and empty, though, I added a cute picture of a deer, one of the most common animals in Colorado. By turning it into a cool texture, I could alter the color, and use a pink and blue to help split the cards into pairs. 3D4A9F and CE4B9B are both subtle but vibrant at the same time, which works well to help represent the landscape of the great state of Colorado.
To split my cover images in pairs, I did two with a unique frame and two with some fun symmetry. The rainbow photo uses the shadows of the images itself as a black border, where I can place the text, and the 4 panels I though was a fun way to break up an image into something visually striking. The colors here are subtle but very beautiful, something I keep trying to focus on.
The two mirrored images consist of one pic merging into a reverse of itself and one being altered to a different color, but the same image. These two ideas offer something that’s fun and interesting.
